Real estate is a dynamic industry. As a business owner, one has to constantly juggle between interacting with buyers, sellers, agents, brokers, and several other parties. Over time, it can be both frustrating and stressful.
Most importantly, if you are constantly occupied with such tasks, you may never have the time or energy to invest in key business operations that directly affect your growth, productivity, and profitability. This is why seasoned realtors choose to hire a virtual assistant.
Operating remotely, these professionals provide a range of services that facilitate real estate business management. This tends to have a positive impact on the business’s development, prosperity, and brand image.
So, in this blog, let’s discuss 10 basic yet effective ways a real estate virtual assistant can help your business. Let’s start!
Managing all prospective property buyers and sellers single handedly is a difficult task. You must be prompt and precise with the intricacies to handle all their different queries. A real estate VA can assist you here. They can search properties, provide accurate details, answer questions, negotiate pricing, and give updates about listings.
Benefits: This eases managing the overall business and fosters growth.
Tools/Skills Required: Strong communication and interpersonal skills with proficiency in CRM tools like Insightly and ClickUp.
How It Helps: Systematic buyer and seller management can help you streamline your business while maximizing satisfaction for both parties.
A VA can also help you expand your property portfolio by researching properties available for sale within a specific region. Apart from this, they can also provide other research-related support like sourcing property data, conducting market trend research, pricing research, competition research, etc.
Benefits: Regular research helps you create a versatile property portfolio to cater to a diverse set of buyers. It also keeps you updated about the industry.
Tools/Skills Required: Good research skills and familiarity with market analysis tools like Market Explorer and EyeOn.
How It Helps: Good research allows you to cater to a diverse audience while keeping you relevant to industry trends.
As a real estate business, managing so many property listings is not an easy task. A real estate VA can assist you with creating and managing listings on various real estate platforms and websites. This includes writing compelling property descriptions, uploading high-quality photos and videos, and ensuring all listing information is accurate and up-to-date.
Benefits: This helps you keep all your property details accurate and up-to-date.
Tools/Skills Required: Strong organizational skills, along with knowledge of listing management tools like Yext and Whitespark.
How It Helps: Good listing management can help you stay relevant and keep your offerings updated.
These days, buyers insist on taking a virtual tour of the property before investing in it. A real estate VA is experienced in assisting them with such online tours. They can get on video calls to help the prospect explore a property and walk them through its features, like its flow of space, lighting, dimensions, ambiance, and other nitty-gritty.
Benefits: This helps you focus on core business activities.
Tools/Skills Required: Good property briefing skills and knowledge of basic video call tools like Zoom and Skype.
How It Helps: Virtual tour coordination helps you provide a convenient yet immersive property viewing experience to buyers.
A real estate VA can help you stay organized by keeping track of all your client meetings. Right from those with property buyers to property sellers—a VA can schedule your meetings with all parties in a way that doesn’t hamper your to-do list. They can also reschedule meetings and follow up with parties to ensure clear communication.
Benefits: It helps you manage time more efficiently and eliminates the chances of burnout.
Tools/Skills Required: Good organizational and communication skills with proficiency in calendar management tools like Asana and Calendly.
How It Helps: Proper meeting scheduling helps avoid appointment conflicts and keeps you timely.
The real estate VA can also help generate and manage leads by researching potential clients, reaching out to prospects, and responding to inquiries. In addition, they can track leads, follow up with prospects, and schedule appointments to close deals within a set timeline and meet sales goals.
Benefits: This helps you expand your client base and, thereby, your business.
Tools/Skills Required: Strong communication and persuasion skills with proficiency in CRM tools like Zendesk and Zoho.
How It Helps: Efficient lead generation and management ensures a steady flow of leads.
Keeping track of cash inflows and outflows is essential for any business. However, as a realtor, you may not always have the bandwidth to account for each transaction. Real estate VAs can provide basic bookkeeping support that includes data entry, bank reconciliation, expense tracking, budget management, petty cash management, ledger maintenance, and so on.
Benefits: It helps you maintain accurate financial records and file correct returns.
Tools/Skills Required: Financial acumen and strong attention to detail, along with proficiency in bookkeeping software like FreshBooks and Wave.
How It Helps: Bookkeeping support enables real estate organizations to record transactions with maximum accuracy and also helps with budgeting.
Regularly checking emails is an essential yet tardy task. But a VA can do that for you. Real estate VAs can perform email management duties that include checking the inbox and spam folder, sending out cold emails, replying to emails, etc. Apart from this, they can also provide basic admin support through answering calls, planning events, managing your workspace, and so on.
Benefits: It helps you stay organized and timely.
Tools/Skills Required: Strong organizational skills with knowledge of email management tools like Mailchimp and Brevo.
How It Helps: Efficient email management makes sure you respond to emails on time, thereby reducing communication delays.
A real estate VA can also help you with document management. Right from contracts to disclosures—your assistant can manage all your important documents to ensure no paperwork goes missing.
Benefits: It helps you stay organized and compliant.
Tools/Skills Required: Strong organizational skills and proficiency in document management tools like SharePoint and DocuWare.
How It Helps: Precise document management ensures all your paperwork is safe and secure, thereby reducing the chances of legal issues.
Managing your social media handles is essential if you want your leads pipeline to be full. A real estate VA can do that. They can help with social media marketing efforts, such as creating posts, writing captions, and managing online advertising to promote properties and attract potential buyers or renters.
Benefits: This helps you build a solid online presence and garner leads.
Tools/Skills Required: Creativity and knowledge of social media marketing tools like Sprout Social and CoSchedule.
How It Helps: Good social media management can help you increase brand visibility.
Founded by serial entrepreneurs, Leverage Assistants is a white-glove service that helps you find 1% assistants and then teaches you how to build leverage with them.
If you’re interested in a strategy session to learn how to use an assistant, click here.
Stephen is one of the founders of Lumiere and a Harvard College graduate. He founded Lumiere as a Ph.D. student at Harvard Business School. Lumiere is a selective research program where students work 1-1 with a research mentor to develop an independent research paper.
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